As the United States understands and defines the new normal of the new epidemic, the reaction of American consumers is obvious, and their shopping behavior is changing. Not only in every state, with social alienation, shopping has shifted significantly to online e-commerce, but some categories of goods are clearly becoming “winners” with national response and home segregation regulations. Zentail looks at the categories of online shopping that have seen the fastest growth in sales in recent weeks.
Sales of outdoor products increased by 500%
Since the beginning of the new year, when the new coronavirus began to spread in the United States, sales of outdoor products surged by 500% (as pointed out by the post e-commerce trend during the previous epidemic). The data reflect how people see outdoor activities as a “vulnerability solution” to eliminate social alienation.
Battery, camping and gun accessories
The figure below shows the year-on-year changes in sales of smart products such as batteries, camping and guns, hunting accessories since the outbreak was first released. Prices of certain smart guns, such as rifle scopes, have risen by more than 1500%, indicating that consumers are preparing for an increase in hunting activity, far beyond the normal stock of hunting season.
Lawn and garden supplies increased year on year
Lawns and gardens are another category that has seen some big year-on-year growth in the outdoors. As of last week, the industry was up 89% year-on-year. As the weather warms up, gardening is clearly a good choice, and it’s a good choice for people who have more time to clean up the things around their houses.
What can sellers do during this period?
While these trends illustrate what consumers do when they buy goods and when, it also means something to sellers.
1. Don’t put demand forecasting and inventory planning in a 30 day automated testing cycle. Now, it’s more important than ever to deal with your data. Make sure you understand the trends in consumer behavior and how it relates to your product catalog, which will help you reduce the number of hard to sell products and store what consumers want most during this epidemic.
2. Organize and optimize your product listing.
3. Think about what you can do now to make up for the damage after the outbreak. Is it a good time to improve efficiency, expand new channels, and cooperate with new suppliers? Will it help you grow your business when everything goes back to normal?
